For Artists, By Artists: The Ultimate Tattoo Knowledge Base
John Stuart
With two decades of hands-on experience in the tattoo industry, I've lived the full spectrum of what this art form offers. I've built and sold eight successful studios, managed teams of up to 50 artists, and scaled operations to generate seven-figure annual revenue. Throughout my career, I maintained a client waitlist stretching months ahead. Having encountered and solved virtually every challenge this industry presents, I fundamentally changed how tattooing operates within a large city—with approaches so effective my peers began to copy them. Beyond the chair, I established direct relationships with manufacturers through my tattoo supply company, gaining insights into every aspect of the business. Now based in Costa Rica, I'm sharing the practical knowledge that can only come from having navigated the industry from artist to entrepreneur. This isn't theory—it's lived experience from someone who's been exactly where you are and where you want to go.
After years of mastering both the artistic and business sides of tattooing, I've reached a point where passing on this knowledge has become my new passion. Too many talented artists struggle with the complexities of this industry—from technical skills to client management to building a sustainable business. I've navigated these waters, weathered the storms, and charted a course to success that others can follow. This knowledge base isn't just information; it's a roadmap built from real-world experience, designed to help you avoid the pitfalls and accelerate your journey. Whether you're just picking up a machine or looking to transform your existing studio into a thriving enterprise, I'm here to guide you through the waters I've already crossed.
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Here to help
Transform Your Tattoo Journey
Every successful artist started somewhere. Whether you're looking to elevate your techniques, build a thriving studio, or turn your passion into a seven-figure business, the path begins here.
Build your confidence
Focus on building your confidence—not just in yourself, but in your ability to make the right decisions. True confidence comes from having the right knowledge and understanding, so you can trust your judgment and move forward with clarity.
Expand your potential
We want to help you meet your maximum potential, whether it’s helping you building brand loyalty or expanding your business offerings.